uk 2502024 the annual report on the most valuable and strongest british brands april 2024 brand finance uk 250 2024brandirectory.com/uk 2© 2024 all rights reserved. brand finance plc.contentsabout brand finance 3foreword 4david haigh, chairman & ceo, brand financeranking analysis 7brand value ranking (gbpm) 16brand guardianship index 21methodology 24our services 30 our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. unique combination of expertisebrand finance, a chartered accountancy firm regulated by the institute of chartered accountants in england and wales, is the first brand valuation consultancy to join the international valuation standards council. our experts crafted standards (iso 10668 and iso 20671) and our methodology, certified by austrian standards, is officially approved by the marketing accountability standards board.priding ourselves on technical credibilitywe put thousands of the world’s biggest brands to the test every year. ranking brands across all sectors and countries, we publish over 100 reports annually. quantifying the financial value of brandsbrand finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. for more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. bridging the gap between marketing and financeabout brand financethe world's leading brand valuation consultancy.for business enquiries, please contact:richard haighmanaging directorrd.haigh@brandfinance.comfor media enquiries, please contact:penny errickerglobal press enquiresp.erricker@brandfinance.comfor all other enquiries:enquiries@brandfinance.com 44 207 389 9400www.brandfinance.com forewordbrand finance uk 250 2024brandirectory.com/uk 4david haigh chairman & ceo, brand financebrand valuation helps companies understand the value of their brand and how it contributes to the overall value of the company. this important understanding can inform decision-making related to marketing and branding efforts, as well as provide a benchmark for future performance. it can also be used to help attract investors and secure financing, as a strong brand can be a valuable asset.additionally, brand valuation can be useful in the event of a merger or acquisition, as it can help determine the value of the brand being acquired. overall, brand valuation helps organisations understand the worth of their brand and how it fits into their overall business strategy. a strong brand can lead to improved business returns in several ways. first, a strong brand can help a company differentiate itself from its competitors and establish a unique identity in the market, which can lead to increased customer loyalty and retention. this, in turn, can lead to higher sales and revenue. a strong brand can also help a company command a higher price for its products or services, as consumers are willing to pay more for a brand they perceive as high-quality and trustworthy. in addition, a strong brand can help a company attract top talent, as employees may be more attracted to work for a well-known and reputable brand. finally, a strong brand can provide a company with a competitive advantage and help it weather economic downturns or industry disruptions.this year, brand finance has invested more in researching and understanding customer perception of brands across the world than ever before, with original research taking place in dozens of jurisdictions globally. the report you are reading is based on this extensive original research, with the findings representing a catalyst for further conversations. if you want to help build a stronger brand, or if you want to better understand the value of your brand, please contact the brand finance team and i anytime. i look forward to the conversation and helping to build a more profitable future for your brand. enquiries@brandfinance.comgain insightleverage strategic insights to enhance your brand's financial standing.strategise effectively to position your brand as a market leader.strategic guidancebenchmark your brand against industry standards for a competitive edge in the corporate landscape.benchmark your performanceempower your marketing team with comprehensive knowledge about your brand's financial value.empower your marketing teamoptimise communication channels by understanding and articulating your brand's financial significance.enhance communicationdeepen your financial acumen and make well-informed decisions for corporate success.deepen understandingrequest your own brand value reportbrand finance's brand value report provides a complete breakdown of the assumptions, data sources, and calculations used to determine your brand’s value, as well as brand equity research. each report includes expert recommenda