" data-src="https://public.fxbaogao.com/report-image/2021/11/01/2926393-1.png?x-oss-process=image/crop,x_0,y_0,w_1980,h_2800/resize,p_60" data-sizes="200px" data-error="fx-img-error-default;;;height: 720px;" data-srcset="https://public.fxbaogao.com/report-image/2021/11/01/2926393-1.png?x-oss-process=image/crop,x_0,y_0,w_1980,h_2800/resize,p_60" class="lazy"/>
汽车行业短视频平台营销白皮书2021.11
!"#$%&'()* ,-./01()'23,456789:;%&8<0=>?@@abc0='?defghbi&5jklmn8tuvwuxy'nzj[\]mn8<^_`mnabcd_`mnae_f`mn'ghjijklm&8nopiaqjr$stm,upv'wxyaz{a|}~aäaåçaéñaöüaá2aàxâaäãaåçé??èêëmh2çaíìîèvsïmgfuñv'óòmôöõpiaqjaá2aöüúõùûü†\°,ijáê°¢£§`•¶jß®©lm&8ß™®© ́lm&,s>ß™ ̈≠æø'∞±≤≥,nolm8h≠,™¥v'ñiaμ∂a∑ça¥çañ∏aπla∫çaª™aºç,ω™v'æçaø¿a¡¬a√çaƒ¬a≈la∆äaãç,ó«v'»...a √aàãäaõœaóœa–ça—ça“léî”mô!"‘b’'õ÷mnm◊ÿÿ⁄¤‹`ô›fim◊fl5߇·>bߢ‚7'„‰âêáë,èíî)ï,ì\_`óôc'ò,gfmnúûù'ıˆ ̃;, ̄ ̆=1 ̇ ̊ ̧ù ̋ ̨'[b‰m◊,ˇ ̄!"ún#$’%b'âê&'ôî(,)* ,ˆ≤ã-./0ó,1‰234ì,n#65678 ,ˆ≤ãô9:;<[í=d<[,>?@`abcdef'ghiê, ̄jk7mnghlmùnúop'qræcô-.gîstu,vw\"mn ,ˆghxy¶z[\]^_`ôcab4&õ÷mn[b‰m◊,2s[b‰%&,)ïc ̈decf' ,ˆ7g$%h,ij[b‰%&' ,ˆk8f9ú* lm,∏n"o[b‰p4&ao[q∏prs,ntuv0mn ,ˆ≤ã'o[ghpwxôvw∏nyzrstu,\")9ghlmù{’|•í}~çn7éaçnèêaëé'a(ëé''íì%hde%î8#$%&¬ïíñó_`de%î8òîuî?ôömn9m%hrõåçúwùôömn,ˆîûk8'%&ü3ää_†'81°ôömn¬ï%&¢ôöh'£§a=•amn¶ß'®©ãågf™¢ç ́ù'ç ́k8,úmn9m ,ˆghstu ̈≠ä_æ%hø∞ôä_±≤8≥¥ôöμ:∂∑ä_"∏8ôö$πmn¬ï%&ä_ad8)∫ªº?dωôöæø¿7gtqgh¡¬,√ƒ≈]^¡¬‰îau”∆#$%&
'()*汽车市场受众短视频营销
!"#$%&'()* ,-./01"234567/8îu?w#9-/$%&'(:;<=>?@56ab456/c*def,gh?ijk∑x(rst∏vwtz[πæ∫'()*?:/@amnm◊vm◊ àæã!"#$%&'()* ,-./01234567894:"
䪺-`çωæ%ø¿f¡#¬îuî?bc,defg2h;<;=ijkl*mnopqrstu,dvw>?xyz[\]^_=<@a`ab√ƒü≈∆«»...>?cdefgh_;=ba`ab' àæã∆«õœœyærõœùk8•äiœa–—a“”‘œùk8•ä’÷a∏◊aÿÿ⁄ù3¤'‹›fiz>ij_klb>zh%/m/_:/b>nop_qab>rstuvw_xybcc>?dz_ebba`ab–—“”>?{=_=?|}x_=f;a`ab⁄¤—no‹›>?~ä_=îh,ïí'ìóô-.ò^, ,ˆ≤ãghñfïúûù['rõbß'ôhijklmnklmlmopqrst)uvwklmdehixy:z{| }~äåçé:z fgñöüáàâ äãåçé4:zèêëíì1¬ı%h’]8ˆ ̃ ̄ ̆ ̇ ̊ ̧ ̋ ̨ˇ ̄!"#$%&$'()#*çr %h,j-.%hõü4.70.30.20.60.30 18201920202021e2022e ,ˆ*çî«/îa«u?”«îww«îîd«u@?uw...îa...?a...?î...0 @`�002345678920172018201920202021e ,ˆ7g0=ü1%â)2bò
;<;=:/çéñâ0äãåçé,d7è17êë7â089î_ïñón,-`òé4:"opêôöõ,-úùûüklmdené4†°¢£ê§•,-klmé4fg¶ßê »[éñ`/÷mn%&$%h,34a56„‰ï;7„' ̧ù ̋ ̨m◊8°àb‰3äí%&9: »ôö ,ˆ≤ã,mn¬ï%&'9ú$%h,°;gh[b‰%&¢ ,ˆ≤ãõ'¬ïk8añ`9úarõº‡<>gh3='[b‰%&>í[q∏9úad,ún# ,ˆ≤ãgh ̈≠['?@5aí9`ù29?x('@‰qòúûáy8abc[úûñó{’'®jo[%&b‰p89î_ïñón,-`òé4:"opêîu?db÷xde<0,gõülmcxlm&•¶alm&{`°y•¶[=d,8£cfghi÷xëlm&ô-.jk'ijkhß®©r$lm&3l;mñpù•¶*'ô
•ánáím◊opãq{’'rjo[ájb‰p[\]nμrj‘b{’zf àbß'mnáj,„)*kláàig-.7saır2ó•¶,klnh‰ ̄tuvwbòô050000100000150000200000250000300000350000?ùîùtù/ùaù”ùwùdù@ù?uù??ù?îùîuîubîuî?b?a«ud...?”«@a...?w«da...îu«/@...20172018201920204¥μ,-∂∑-89î_ïñón,-`òé4:"opê
®©™,-úù∏π∫™ ªºωæ
9:;mn™x8%&3ä®yízylm9:;mn™x[2\"]0,[¬o^pe‰-._`mnm◊-9.8%-0.6%2.2%-2.5%9.9%cylmaylm®ylmbylmzylm9:;c:;d:;”a«d...t/«î...43%-13%õ‘特征值=[目标群体中具有某一特征的群体所占比例/总体中具有相同特征的群体所占比例]*100%-100%,即特征值为0时表示平均水平®©™,-úùc∏π∫™ ªºω殩™,-úù≤oø±¿¡¬√_®©™,-úù≠ƒst≈¬√_
9:;mn™x8=øá\©¶ea©mf,£§>mu]0,ogúûpze%&,ì\h§mnï;'≥=7gaw«du...içaî«@u...jk»kx/w«”u...lmlnt?«îu...gopúûî/«”u...aö§qî?«du...r=%£§®©™,-úùc∏π∫™ ªºω殩™,-úù∆«»...h hst
0.0%2.0%4.0%6.0%8.0.0.0.0.0.0 .0%àãiõœœ–iõœœniõœœn—iõœœ—iõœœ9:;mn™x8çnñós>tï'ô\euv,9:;%&2w'ç ́ex$¢mnáj5u,\2)ï‡'öy%&9:;çnk ̈z{ñ-30.0%-25.0%-20.0%-15.0%-10.0%-5.0%0.0%5.0.0%axg7avdxdv?îx?îv?dx?dvîaxîav/ux/uvduxduxgh特征值=[目标群体中具有某一特征的群体所占比例/总体中具有相同特征的群体所占比例]*100%-100%,即特征值为0时表示平均水平®©™,-úùc∏π∫™ ªºω殩™“≥”-‘’¬√_®©™“≥”-÷◊ÿ¿opst0.0%5.0.0.0 .0%.00.05.0@.0%àãi-ni-–i-n—i-—i-
®©™,-úùc∏π∫™ ªºωæ9:;mn™x8mnzw∑|ıá}o÷~p,záà"çn{ñäj,"[áàåfl\çı43.2%õ÷é¬{÷l÷öñ÷xt@«a...t@«a...tt«”...a...îî«w...?/«î...?/«u...?/«u...?t«w...?t«”...weyxöüáàfà6ßómnâäã*mïåu;ç鮩™“≥ÿ⁄,-}~¬√_w¤‹=<®©™“≥”-}~øƒst
̈≠,-úù}›fifl ‡·∞‚
̈≠,-úùc}›fifl ‡·∞‚õmn™x8%&3ä\2fl5,õmn™x¢bèêra* ]0,ıƒ ̈&5[2nëîaeg7í#îu«wu...î”ìtueí#îd«tu...t?ìtaeí#îd«”u...t”ì/aeí#?d«/u.../t«u...?w«w...îaeg7î”ìtuet?ìtaet”ì/ae/”egh ̈≠,-úù(„‰st≈¬√_特征值=[目标群体中具有某一特征的群体所占比例/总体中具有相同特征的群体所占比例]*100%-100%,即特征值为0时表示平均水平‚ƒ ̈õéƒ ̈ıƒ ̈í#au«/... ̈≠,-úùâäêdst
̈≠,-úùc}›fifl ‡·∞‚õmn™x8=øá\õmn™xçpe-rõ' ̈î, ̄ï>-¶eí3ñ,)ï">xó=øòôöçõ0.00 .00@.00`.00�.000.00%úù»,ˆ·?ûõü†°m¢£§•¶`ß®è% ̈î©;=øop≤ã ̈≠,-úùáë¬√_èí0.00p.000.000.00%ln™™l ́\∫œm ̈keep≠æyê/0